Social Media Firm Specific Advantages as Enablers of Network Embeddedness of International Entrepreneurial Ventures

Combining internalisation theory and internationalisation networking literature we study how international entrepreneurial ventures use social media to internationalise. Our qualitative reveals the governance mechanisms learning that are part of a dynamic process. We explain firms leverage their own social-media capabilities bundle them with foreign partners, which they create new grow internationally. Firms become embedded within emerging strategic networks, position is central for mitigate threats opportunism bounded reliability overcome liabilities connected smallness, newness, foreignness.